During any standard visitation session of this website, no personally identifiable data is collected about you. Our web traffic analytics program does however collect your unique IP address, which gives information regarding your ISP location. Our analytics software also collects your browser settings, as well as specifics regarding which pages of our website you visited, and for how long. All of this non personally identifiable data is collected so that we can customize our website to provide you with the best user experience possible.
Watermelon Rind only collects personally identifiable data when you send us an email or inquiry, or when you lease an advertising space on our website. This personally identifiable data may include your first and last name, postal address, phone number, email address, fax number, as well as the payment processor details regarding your ad lease purchase. This personally identifiable data is only collected in order to maintain communication with you, or to notify you regarding your ad space lease. By submitting personally identifiable information to Watermelon Rind, you are giving your consent for our staff members to collect and use this information in accordance to the policies and conditions outlined in this statement.
If you provide Watermelon Rind with personally identifiable data, this data may be used as a means to communicate with you regarding your specific inquiry or ad lease purchase, or it may be used in order to send you an email notice regarding any changes or policy updates that may affect this website. Personally identifiable data is also periodically analyzed by our personnel to determine potential website or product improvements that may be needed in order to help improve the user experience.
Following each ad lease purchase transaction, personally identifiable data will be used to confirm the identity of a specific customer during the post sale payment approval period. Our payment processing department has strict security guidelines in place to help detect any fraudulent orders, or other forms of suspicious payment activity. This rigorous process helps to ensure that each order is placed with the consent of the credit card or PayPal account holder. In the event that an order is placed without the expressed consent of the primary credit card or PayPal account holder, any data collected during this time by our personnel will be used or provided to assist any pending investigation, and in accordance with all applicable state and federal laws.
To accustom our visitors with the definition of the term cookies, cookies are digital files that contain data which is transferred from a website to a user’s computer hard drive. The data contained within cookies helps your internet browser remember your unique user preferences during each visit, which in turn makes for a more personalized user experience. These cookies can also track which pages you viewed during your last visit and store all of the relevant page information, which then greatly enhances the speed at which these pages can be viewed. Cookies are used by the majority of reputable websites online, and are accepted as an industry standard.
Our website Watermelon Rind uses digital cookies. Each page you visit will automatically place a cookie on to your hard drive. These cookies will allow you to quickly view our web pages during current and future visits. These cookies also help us track user page view information, which is regularly analyzed by our staff to help with marketing and website development issues. If you do not want to accept cookies from our website, you can easily change your internet browser settings to reject cookies. For more information on how to reject cookies, please consult with your internet browser's customer service staff for further assistance.
